

About me

FALCON CUTS
Behind the Scenes
I am a seasoned Media Professional and Trainer with over 10 years of experience in the media industry. Throughout my career, I have had the privilege of working on a wide range of projects, including commercials, music videos, documentaries, and films, providing me with a well-rounded understanding of all aspects of media production.
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I specialize in media writing, visual storytelling, video and audio production, media history, media criticism, and digital and multi-platform storytelling. My diverse experience, working on everything from adaptation TV commercials to high-end film productions, has equipped me with a unique perspective on the art of offline editing and creative direction.
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Having worked with global brands like L'Oréal, Maybelline, Garnier, and Coca-Cola, I bring a deep understanding of client needs and industry standards. I also have a genuine passion for cinema and the evolving landscape of media, constantly exploring new films and technologies that push the boundaries of storytelling.
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In addition to my hands-on work, I have trained and mentored many aspiring editors, sharing my knowledge and skills in offline editing, rhythm, timing, and creative decision-making. I am passionate about empowering students to find their unique voice in the world of media.
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I’m also an advocate for the transformative potential of AI in media production. I believe that AI will revolutionize how we create films and television, and I am excited to continue integrating it into my work to enhance both the creative and technical aspects of production.
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Explore my work and get in touch to learn how I can bring your vision to life with precision and creativity.
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